Abstract The article is dedicated to the study of ludic de-abbreviation, backronymization, or, alternatively, humorous decoding of the well-known abbreviations (which usually serve as Dinner Knives names for political parties, countries, universities, and so on).A brief survey of the existing research is provided.Then, despite the fact that de-abbreviation was considered characteristic of the Soviet period, now almost extinct, the author focuses on a case study based on Bee Products contemporary material, which proves that de-abbreviation is still popular and productive for name-giving.
As soon as an abbreviation for the name of Belarusian president Alexander Lukashenko, used by the police for safety reasons, appeared in press (2012), it immediately caused dozens of ludic de-abbreviations suggesting alternative names for him.The article focuses on the mechanisms of these renaming de-abbreviations as well as the reasons that caused their peculiarities and multiplicity.